Assignment Project Overview:
This project entails developing a strategy lead for an established brand unrelated to gaming, aiming to forge a collaborative partnership with a prominent game title or gaming company. The objective is to conceive and execute a creative campaign that heightens awareness for both entities. Through innovative thinking, the campaign will spotlight the distinctive qualities of each brand, capitalizing on their respective strengths to engage the target audience effectively. By crafting a compelling narrative that showcases the synergy between the established brand and the gaming entity, the campaign seeks to generate mutual benefits and foster meaningful connections with consumers.

Strategy Statement:
To get Skyrim players to utilize Waze and Waze drivers to play Skyrim by creating a
community that helps each other achieve goals because when we work together, we all win.

Process:
In preparation for my campaign bridging Skyrim and Waze, I embarked on an immersive research journey to deeply understand both the gaming landscape and the functionality of the Waze app. My exploration of Skyrim involved delving into a comprehensive book detailing its rules and achievements, providing essential insights into the game's mechanics and player experience, as well as interviewing players. As someone with limited prior knowledge of Skyrim, this deep dive was instrumental in shaping my campaign strategy. Concurrently, I familiarized myself with the intricacies of the Waze app by actively using it during every drive, ensuring a thorough understanding of its features, navigation options, and user interface.

This hands-on approach allowed me to appreciate the app's capabilities and user experience firsthand, providing valuable insights for integrating it seamlessly into our campaign. Additionally, I researched the Skyrim player demographic to gain insights into their ages, interests, and usage patterns, informing my targeting and messaging strategies. Overall, this comprehensive research process served as the foundation for our campaign, ensuring that my approach was informed and aligned with the needs of our target audience.

Role and Responsibilities:
This wasn’t a team project, so I embraced a multifaceted role, taking on every aspect of the project's execution, from ideation to implementation I crafted the campaign strategy and developed the creative concepts. In addition, I took on various responsibilities, including research, brainstorming, content creation, and project management. Leveraging my diverse skill set and expertise, I seamlessly transitioned between roles, ensuring that every aspect of the campaign was meticulously executed to achieve my objectives.

Reflection:
Reflecting on my Skyrim-Waze campaign, I initially felt a surge of excitement and confidence, encouraged by the thorough research and preparation that went into crafting our proposal. I meticulously analyzed both the gaming landscape and the functionality of the Waze app, developing a compelling strategy to bridge these two platforms. However, as the pressure mounted during the pitch presentation, I found myself succumbing to nerves and delivering a less-than-optimal performance. Despite my initial enthusiasm and confidence in my proposal, I acknowledge that I faltered under pressure, leading to a subpar delivery of my campaign concept. This experience serves as a valuable lesson in the importance of managing stress and maintaining composure during high-stakes presentations. Moving forward, I am committed to refining my public speaking skills and ensuring that I can effectively communicate my ideas with confidence and clarity, even in challenging situations.