Project Assignment Overview:
In this project, our team was asked to embark on the development of an interactive campaign driven by open data. Our objective is to harness the power of freely available information, such as government statistics, health studies, or weather data, to enhance business effectiveness, solve departmental challenges, or anticipate and respond to customer needs. The campaign will be designed to engage the audience dynamically and interactively.

Objectives:
It can be a challenge to put time into bringing calm into your life, but what if calm met you halfway? Calm wants to show you that it‘s possible to find calm in the chaos.

Process:
Our team utilized open data to conduct research for the Calm App campaign. We collaborated remotely using Adobe Creative Suite, Google Drive, and OneNote to develop and refine our ideas. However, personal challenges arose for each team member, impacting our ability to meet personal project deadlines and complete tasks efficiently. Despite these obstacles, we remained resilient and adaptable, ultimately delivering a comprehensive and innovative campaign.

Role and Responsibilities:
Team Collaboration: Isa Gajate, Erin Gilbert, Libby Miller, Hannah Setzler
I took on multiple key roles, including video ideation and production, copywriting, art direction, and creative strategy. My responsibilities spanned from conceptualizing and producing the video content to crafting compelling written copy and overseeing the visual direction of the campaign. Additionally, I contributed strategic insights to ensure the overall effectiveness and impact of our creative approach.

On the other hand, my team members played crucial roles in supporting the project. They were primarily responsible for creating the pitch deck, researching, developing graphics, and executing animations according to our vision. Additionally, they provided valuable assistance in graphic ideation, contributing ideas, and feedback to enhance the visual elements of our campaign. Together, our collaborative efforts resulted in a cohesive and impactful project that effectively communicated our message to our target audience.

Reflection:
Throughout the project, I embraced diverse roles spanning video ideation and production, copywriting, art direction, and creative strategy, showcasing my ability to effectively contribute across multiple disciplines. However, personal challenges emerged for both myself and my team, impacting our workflow and requiring adaptability to overcome. Despite these obstacles, the project provided invaluable opportunities for growth, reinforcing the importance of effective communication and teamwork in navigating challenges and maintaining project momentum. Looking ahead, I am committed to leveraging these experiences to further refine my skills and contribute meaningfully to future endeavors.