Who is Chattabrewchee:
A small, veteran-owned military brewery in Columbus GA.

Assignment Overview:
As the leader of a team of writers, I spearheaded the creation of a brand campaign for Chattabrewchee Southern Brewhouse with a central headline and theme, "Locally Owned, Locally Brewed, Locally Loved," that could effectively span four distinct ambient channels, targeting our desired customer demographic.

Each channel leverages the versatility and resonance of our campaign theme, ensuring consistent messaging across various platforms. "Locally Owned, Locally Brewed, Locally Loved" reflects our commitment to community, quality, and authenticity, inviting our target audience to join us in celebrating local craftsmanship and camaraderie.

Strategy Statement:
To get service members who want to experience local culture to support Chattabrewchee by promoting the value of local because Chattabrewchee is a staple of the Columbus GA community.

Process:
For the Chattabrewchee campaign, I meticulously managed the project from conception to completion, overcoming tight time constraints through strategic planning and breaking down challenges into manageable tasks. Beginning with in-depth research, I conducted interviews with key stakeholders and immersed myself in articles on small business needs and community involvement.

Leveraging OneNote, I facilitated brainstorming sessions, scripted ideas, and developed taglines, ensuring alignment with the brand's identity and target audience. Transitioning to the design phase, I utilized Adobe Creative Suite to craft visually captivating assets that enhanced campaign appeal, translating conceptual ideas into tangible deliverables.

Role and Responsibilities:
For this project, I assumed sole responsibility, taking on multiple roles to ensure its success. As the project manager, I orchestrated every aspect from planning to execution. Additionally, I served as the Creative Director and Copywriter, crafting the campaign's concept and messaging to resonate with the target audience. Utilizing my design skills, I created all visual assets, ensuring consistency and alignment with the campaign's objectives. Furthermore, I developed the concept and brought it to fruition by producing all deliverables.

Reflection:
My experience working on this project was incredibly enriching and provided me with valuable insights and growth opportunities. Juggling multiple roles taught me the importance of versatility and effective time management. Moving forward, I would focus on setting clearer project milestones and seeking feedback earlier in the process. Overall, this project has strengthened my skills in project management, creative direction, and design, while also reinforcing the significance of continuous learning and adaptation in a dynamic work environment. It has contributed significantly to my personal and professional growth, instilling in me a sense of confidence and readiness for future challenges.